#1

A cookbook designed to teach people the art of Brazilian barbecue — where every page also had a practical function during the grilling process.

The book itself became a tool: pages could be used to start the fire, fan the charcoal or guide the preparation.

Tramontina
Bible of Barbecue

Tramontina • JW Thompson
 Role: Creative Concept 

#2

 Outdoor posters designed to help parents change their babies’ diapers in public spaces.
Printed with anti-allergenic ink on soft paper, the posters could be safely used as diaper-changing surfaces.

Insight
Parents often struggle to find clean places to change diapers outside home.

Innovation
Outdoor media transformed into a practical parenting solution.

Bepanthen
Poosters

Bayer • JW Thompson
Role: Creative Technologist