#1
Creative & Tech
Great ads don't happen by accident. They're envisioned, engineered, engaged. That's what I do.

#3
Coca-Cola

The sound of a Coke being opened is one of the most recognised sounds in the world. JWT Brazil took that brief and handed it to Dolby. The result was Coke Thirst — a cinema trailer built entirely around sound, designed to make an entire audience thirsty before the film even started.