>>>

  Inventing new forms of
  storytelling through
  emerging technology since
  2010.

 Drausio Tronolone
 Creative Technologist
 

  Scroll Down for  Selected Works
 ↳

#1

 
Vertical videos create unused black bars on the sides of the screen.
We transformed those spaces into media space for NGOs

Insight / Innovation / Impact

Insight
Vertical videos create unused media space.

Innovation
Black bars became advertising inventory for NGOs.

 Impact
30+ international awards and global recognition.

Donate the Bars

 Atados • JW Thompson
 Role: Creative Concept / Creative Technologist
 [Media Platform I YouTube API I UGC ]

 Awards

  Cannes Lions
  2× Silver · 3× Bronze · Titanium Shortlist
  One Show
  3× Bronze · 4× Merit
  D&AD
  2× Wood Pencil
  Clio Awards
  Bronze
  LIA
  Bronze
  Global Smarties
  Gold · Silver
  30+ international awards

#2

Mobile Augmented Reality Experience

An augmented reality experience that allowed people to carry Ayrton Senna on their arm — symbolizing the hero that Brazil carries in its heart.

Through a mobile app, Senna’s historic moment was projected onto the user’s arm, turning tribute into a personal interactive experience.

Insight / Innovation / Impact

Insight
Brazil carries Ayrton Senna in its heart.

Innovation
An AR experience that projected Senna

 Impact
Award-winning augmented reality storytelling experience.

Ayrton Senna
In the heart of Brazil

 Ayrton Senna Institute • JW Thompson
 Role: Creative Concept / Creative Technologist
 [ Augmented Reality | ARKit | ARCore]

 Awards

  Cannes Lions
  1 × Silver · 1 × Bronze
  Clio Awards
  Bronze
  NY Festival
  Bronze
  10+ international awards

#3

A mobile game that upgraded a 400-year-old Easter tradition.

Parents hid chocolate eggs while the app guided children through a digital treasure hunt using clues and proximity detection.

Insight / Innovation / Impact

Insight
Easter egg hunts are a beloved tradition, but kids are increasingly distracted by digital entertainment.

Innovation
A mobile app that turned egg hunting into a real-world game using clues and proximity technology.

 Impact
Thousands of children participated in the game, turning Easter into a city-wide interactive experience and generating major social buzz.experience.

Nestlé
Easter Egg Hunt

  Nestlé • JW Thompson
 Role: Creative Technologist
 [ Mobile App · Location-Based Game · Beacon Technology]

#4

An interactive YouTube film where viewers navigated the elevator by choosing different floors.

Insight / Innovation / Impact

Insight
Language learning through immersive situations.

Innovation
Branching interactive video built inside YouTube.

 Impact
Over one million users interacted with the experience.

Youtube
Elevator Player

 CCAA • NBS
 Role: Creative Technologist
 [ Interactive Video · YouTube Navigation]

#5

A sensory experience designed to help guests fall asleep through curated soundscapes and storytelling.

The “Menu of Dreams” allowed guests to choose different dream journeys before sleeping, transforming bedtime into a cinematic narrative experience.

Emiliano
Menu of Dreams

 Emiliano Hotels • JW Thompson
 Role: Creative Concept / Creative Technologist
 [ Experience Design · Sleep Experience · Sensory Storytelling]

#6

A series of AI-generated digital ads exploring how generative models can accelerate creative production.

The experiments focused on using AI as a rapid visual sketching tool, enabling fast iterations of ideas before entering traditional production pipelines.

Insight
Creative teams often rely on storyboards and moodboards that struggle to communicate the final vision.

Innovation
Generative AI used as a visual prototyping tool to quickly explore multiple creative directions.

Impact
Hundreds of digital ads were generated and tested, exploring new workflows for AI-assisted creative production.

Sanofi
Digital Ads by Gen AI

 Sanofi Latin America • Greenpark Digital
 Role: Chief Creative Officer
 [ Gen AI + Adobe]