#1
Creative & Tech
Great ads don't happen by accident. They're envisioned, engineered, engaged. That's what I do.
#2
A cross-vertical collection of performance ads — from always-on DCO systems for retail brands to dynamic travel campaigns driven by live pricing data. Built across Celtra, Smartly, Clinch and native HTML5 for clients including Amazon, Ikea, Toyota, Microsoft
#3
Coca-Cola
The sound of a Coke being opened is one of the most recognised sounds in the world. JWT Brazil took that brief and handed it to Dolby. The result was Coke Thirst — a cinema trailer built entirely around sound, designed to make an entire audience thirsty before the film even started.
#4
Atados
The brief had no media budget. The solution was hiding in plain sight — black bars on YouTube videos, generated by smartphones that don't match the platform's ratio. We engineered a platform that converted those bars into NGO placements, in three languages, across 50+ causes. 42 million impressions. Cannes Lion. D&AD Pencil.
Ayrton Senna lost eight times before winning the Brazilian Grand Prix.
Ayrton Senna lost eight times before winning the Brazilian Grand Prix. For the Rio 2016 Olympics, we turned that story into a campaign — an animated film and a wristband inspired by his iconic helmet, distributed to every Brazilian Olympic and Paralympic athlete. 60,000 units. R$5 million in earned media. Brazil's best medal haul ever.
#5
Ayrton Senna Institute
#6
Emiliano
Imagine being able to choose what you will dream. Emiliano, a five star hotel in São Paulo, is recognized for offering unique experiences for its guests. One of them is the pillow menu, with 9 options between feathers, latex, and other materials to choose.
But as the unbelievable always happens here, sleeping became even more magical. We created a menu with nine options of dreams and nine pillows to immerse you while you sleep.
Based on studies about dreams, 9 soundscapes were developed for the app Menu of Dreams. A combination of sound elements capable of inducing dreams with a particular theme. The application technology recognizes when your body enters into R.E.M, the deepest stage of sleep where body and mind are more susceptible to external influences and then plays the chosen soundscape.
