AYRTON SENNA, THE HEART OF BRAZIL
↳ Nobody struggled more than Senna to win in his country. Not until the eighth race, with unconquerable mechanical problems and under a lot of pain, did he win in Brazil.Such willpower was turned into a talisman: a wristband inspired by his classic helmet and given to all Brazilian Olympic and Paralympic athletes.But it has a special feature. Using the augmented reality app The Pulse of Brazil, it triggers a message of support narrated by Senna himself, which uses the wrist as a screen showing something he knew better than anyone: there is nothing as important as winning at home
CASE STUDY
AWARDS
Cannes 2016
Silver - Mobile
London International Awards 2016
Bronze | Digital:Animation/Motion Graphics
CLIO Awards 2016
Bronze | Social Media
New York Festival 2016
Silver| Mobile
El Ojo 2016
Plata | Mobile
Plata | Digital Production