CASE STUDY

↳ For quite a few years Absolut had been in silence. To change that, they needed to come back and reconnect with brand lovers, also bringing back their historic artistic presence as a brand that always supported important causes.
Throughout history, Absolut always stood by artists that used their art as a way to push the world forward. Starting from this context, we went on to create the new chapter in this history.
We took on a really important cause that needs more visibility and support and gave it a place in the spotlight. Brazil is the country where the most transgender people are killed each year. So we partnered with powerful voices in the artistic trans community that were fighting this intolerance: Linn da Quebrada and As Bahias e a Cozinha Mineira. Then, we released the original track ABSOLUTAS along with a exclusive music video and a 160 ft. mural in the biggest open art gallery of Latin America.