#3

Coca-Cola

The sound of a Coke being opened is one of the most recognised sounds in the world. JWT Brazil took that brief and handed it to Dolby. The result was Coke Thirst — a cinema trailer built entirely around sound, designed to make an entire audience thirsty before the film even started.

Case study  

Some briefs arrive fully formed. This one was simple: Coca-Cola is celebrating 100 years of its Contour Bottle. The iconic shape everyone knows. But what about the sound? We partnered with Dolby to find out — and put it on screens across Brazil.