↳ In a move to enter the tech world of our digital native children, J.Walter Thompson set out to rethink one of the most traditional Easter games for kids. Using their smartphones, kids will be guided by the Easter bunny itself, who appears on the cellphone screen (the app can be downloaded from the web) and gives “hot” and “cold” leads as the children move closer to or farther away from the chocolate egg.

CASE STUDY