For 2014's CCAA's campaign the story revolved around a teenager who bumps into Jessica Alba inside one of the elevators of The Empire State Building. During the elevator ride, weird things happen to the couple and while Jessica is truly scared, our hero remains confident, proving that at CCAA you learn to speak english even in stressful situations. We wanted to bring a fresh air of innovation to CCAA's brandchannel on Youtube.
The idea was to turn the Youtube Player into the elevator itself!
For that, we had to convince Google to turn their player 90 degrees for the first time in history...