Role
Art Director and Animation

Agency
Champagne Valentine

Client
Placebo

Awards:
2009 FWA of the Day (25/09/2009)
2010 Europe Music Video Awards - Innovation - Finalist

Amsterdam-based digital creative boutique Champagne Valentine takes visitors on a fanciful, creature-filled trip in this interactive music video for Placebo's "The Never-Ending Why."

The tale follows a boy and girl trying to escape "Why Monsters" in a fast-moving, multi-colored world. "We wanted to make a really stunning interactive music video filled with these amazing puppets in a fantastical world which people could play around with," says Champagne Valentine co-founder/CD Geoff Lillemon.

Visitors can use the mouse to to manipulate the movements of the monsters and change up the environment. Stylistically, the piece was "inspired by early 20th-century silhouette style animation, especially by Lotte Reniger," says Lillemon. "But we really wanted to infuse it with a Champagne Valentine kind of psychedelia."

http://creativity-online.com/work/placebo-the-neverending-why/17129?

Awards

2009 FWA

Site of the Day

2010 UK MUSIC VIDEO AWARDS

Innovation - Finalist