"One of the world's 10 most awarded campaigns in 2016."
The Directory Big Won
"JWT Brazil Creates Tool to Donate Media Space"
AdAge
"JWT Turns the Black Bars on Vertical YouTube Videos Into Ad Space for Nonprofits"
AdWeek
"Recycler les bandes noirs aux ONG ?"
Quartier Du Digital
この発想はなかった！ブラジルの広告代理店、YouTube動画の左右余白をNGOの無料広告へと活用
AdGang.jp
Role
Creative and Technology Director
Agency
JWT Brazil
Client
Atados
Awards:
2016 Cannes Lions - Cyber - Silver
2016 Cannes Lions - Mobile - Silver
2016 Cannes Lions - Direct - Bronze
2016 Cannes Lions - Mobile - Bronze
2016 Cannes Lions - Cyber - Bronze
2016 Cannes Lions - Shortlit - Titanium
2016 Clio Awards - Social Media - Bronze
2016 LIA Awards - Non-Traditional - Bronze
2017 D&AD - Digital Tools & Utilities - Wood Pencil
2017 D&AD - Use of Online Advertising - Wood Pencil
2017 The One Show - Digital / Websites, Mobile & Banners - Bronze
2017 The One Show - User-Generated Content - Bronze
2017 The One Show - Social Engagement / User-Generated Content - Bronze
2017 The One Show - Utility - Merit
2017 The One Show - Use of Technology - Merit
2016 El Ojo de Iberamerica - Interactivo - Sitios y Micrositios de Bien Público - Gold
2016 El Ojo de Iberamerica - Aplicaciones e Interactive tools - Silver
2016 El Ojo de Iberamerica - Interactivo - Acciones en redes sociales - Bronze
2016 El Ojo de Iberamerica - Media - Plataformas digitales - Gold
2016 El Ojo de Iberamerica - Media - Acciones en redes sociales - Gold
2016 El Ojo de Iberamerica - Media - Medios Alternativos / Gold
2016 El Ojo de Iberamerica - Media - PR - Bien Público - Bronze
2016 El Ojo de Iberamerica - El Tercer Ojo - Silver
2016 El Ojo de Iberamerica - Innovation - Technology - Gold
2016 El Ojo de Iberamerica - Mobile - Sitios-Microsites de Bien Público - Gold
2016 El Ojo de Iberamerica - Direct - Acciones en redes sociales - Gold
2016 El Ojo de Iberamerica - Media / Grand Prix
2016 El Sol - Medios - Silver
2016 El Sol - Promotional Marketing - Silver
To many of us, the ads that pop up while we’re aimlessly browsing YouTube are, to put it nicely, a nuisance. But to many NGOs with limited resources for advertising, gaining ad space on a platform that garners 4 billion video views each day is something like a dream.
Leveraging the two black bars that sandwich vertically recorded YouTube videos, the team created www.donatethebars.com, a website that allows users to upload square or vertical videos and donate the surrounding black space as media space for a non-profit.
NGOs from all over the world have flocked to "Donate the bars" seizing the opportunity their limited budgets had kept from them: to amplify the visibility of their organizations and their efforts on a paid media platform.
— Read more about “Donate the Bars” on Adweek, Creativity Online, and LBB.
Case
Awards
2016 CANNES LIONS
Cyber / Silver
2016 CANNES LIONS
Mobile / Bronze
2017 ONE SHOW
Digital / Websites, Mobile, & Banners / Bronze
2017 ONE SHOW
Digital/Social Media & Viral Marketing / Merit
2017 ONE SHOW
Use of Technology / Merit
2017 D&AD
Digital Tools & Utilities / Wood Pencil
2016 EL OJO DE IBERAMERICA
Interactivo - Aplicaciones e Interactive tools / Silver
2016 EL OJO DE IBERAMERICA
Media - Acciones en redes sociales/ Gold
2016 EL OJO DE IBERAMERICA
PR - Acciones Digitales y en Redes Sociales /Bronze
2016 EL OJO DE IBERAMERICA
Mobile - Sitios-Microsites de Bien Público / Gold
2016 EL SOL
Medios / Silver
2016 CANNES LIONS
Mobile / Silver
2016 CANNES LIONS
Cyber / Bronze
2017 ONE SHOW
User-Generated Content / Bronze
2017 ONE SHOW
Innovation in Social Media / Merit
2016 CLIO AWARDS
Social Media / Bronze
2017 D&AD
Use of Online Advertising / Wood Pencil
2016 EL OJO DE IBERAMERICA
Interactivo - Acciones en redes sociales /Bronze
2016 EL OJO DE IBERAMERICA
Media - Medios Alternativos / Gold
2016 EL OJO DE IBERAMERICA
El Tercer Ojo /Silver
2016 EL OJO DE IBERAMERICA
Direct - Acciones en redes sociales/ Gold
2016 EL SOL
Promotional Marketing / Silver
2016 CANNES LIONS
Direct / Bronze
2016 CANNES LIONS
Shortlist / Titanium
2017 ONE SHOW
Social Engagement/User - Generated Content / Bronze
2017 ONE SHOW
Utility / Merit
2016 LIA AWARDS
Non-traditional / Bronze
2016 EL OJO DE IBERAMERICA
Media - Plataformas digitales / Gold
2016 EL OJO DE IBERAMERICA
Interactivo - Sitios y Micrositios de Bien Público /Gold
2016 EL OJO DE IBERAMERICA
PR - Bien Público/ Bronze
2016 EL OJO DE IBERAMERICA
Innovation - Technology / Gold
2016 EL OJO DE IBERAMERICA
Media / Grand Prix